1. Mark’s 3 specific criteria for investing

2. Why he actively focussed on building a community around his business

3. Why he believes that every business needs to become their own PR agency

4. What he keeps pinned to his wall to prevent him forgetting about his failures.

- Listen out for: his marketing philosophy that was inspired by Australia’s best known advertising man - John Singleton.

Toby talks to Tom Morkes, founder of Insurgent Publishing about influencer outreach, a disciplined approach to success, the importance of multiple projects, crowdfunding and the key lessons he learned from 5 years of active duty as an Officer in the US Army.

Adam talks to Matt on defining your customers, educating your market and connecting with influencers.

Chris spoke to me about the obstacles and challenges non profits face, the kinds of marketing that has worked for them, how they’ve found and appointed ambassadors and much much more.

Toby talks to Sam, founder of Stab Magazine about starting from scratch, taking it digital and how the audience must come first every time.

Adam talks to Kate Toon about SEO, copywriting and the importance of working with people who laugh at your jokes!

John talks to Toby about his philosophy of vision, culture, people and planning that enables him to create high performance teams and the importance of process. He also shares his quiet place that he used to develop his philosophy and why he is never satisfied.

Marc talks to Toby about how Saasu.com have consciously challenged industry trends and norms to stay customer focussed. He also shares his thoughts on minimalism, artisans and Black Swans.

Toby talks to Liz Wiseman, a global Top 10 Leadership thinker about how a Rookie Smarts mindset is crucial to amplifying your learning and why it is so powerful when it comes to outperforming experience.

Adam chats to Jon Hollenberg about his new book Love At First Site: How to build the website of your dreams.

Seth Godin came to Sydney for a full day of Q&A.  Adam and Toby share their debrief from the event and the lesson learnt from the great marketer himself.

Karen Beattie, founder of the Growth Faculty, talks to Toby Jenkins about how she has built her business on the foundation of strategic alliances and partnerships and shares the secret sauce to making them work.

Toby Jenkins talks to Dan Norris, Founder of WP Curve about how he has activated ambassadors to spread the word for his book launch and is leveraging his new book “The 7 Day Startup” to help grow his business.

Toby Jenkins talks to Tim Reid about how he has grown his podcast from scratch to become one of the hottest podcasts on iTunes globally. Tim shares his experiences from over 205 podcasts and the incredible impact that the podcast has had on his business.

Sam McIntosh founder of Stab Magazine, talks to Toby Jenkins about starting a magazine from scratch, taking it digital and how the audience must come first every time. He shares details on how he builds partnerships to generate huge traffic and social shares.

Adam attended the 2014 ProBlogger training event on the Gold Coast and in this chat with Toby they discuss the Darren Rowse, Pat Flynn, Rand Fishkin, Chris Ducker, Donna Moritz, Suzi Dafnis and Matthew Michalewicz.

Adam Franklin gives a book review of Chris Ducker's Virtual Freedom and also shares his experience with virtual assistants.

In this chat with Adam Franklin she shares her tips on creating visual content and why it is so effective.

Adam talks about the power of autoresponder email sequences for educating your new subscribers and bringing them up to speed with your best stuff.

Adam shares 3 things he's doing right now to grow Bluewire's email list.  You'll learn 3 great tools, plus discover the big mistake Adam was making.

Glen Carlson is the co-founder of the Key Person of Influence program. In this podcast he shares how partnering has been his key marketing breakthrough to reach $1m profit in 3 years.

Adam and Toby reflect on their first 2 months of podcasting. In that time there have been 10,000 downloads, and plenty of lessons learnt - like not mooing!

Adam Franklin talks you through a simple 5 minute a day Facebook marketing plan. You can also download the Facebook 5 Minute Daily Marketing Plan.

Adam takes you through the Negative Comments Response Template and how to handle and respond to negative and crisis comments.  Learn the easy 6 level categorisation system.

Technologies like social media may have changed the world in the last 10 years, but the fundamentals of building relationships has not. Keith Ferrazzi, best selling author of Never Eat Alone talks to Toby Jenkins about how to proactively manage and maintain your most important relationships

Mike O'Hagan, founder of $23 million business Mini Movers talks to Toby Jenkins about marketing, how his business was nearly killed off in the Financial Crisis and Outsourcing in the Philippines

Jeff Bullas, super blogger and social media powerhouse, talks to Toby Jenkins about his content creation process, his content sharing process and executing Social Media at Scale.

Hope you enjoy the show!

Toby

We talk about:

• How the media has changed into Paid, Earned, Shared and Owned and what you can do to maximise them.
• Hard Bop Jazz
• How to craft a story and content to win publicity
• What the key is to success online

Verne Harnish talks to Toby Jenkins about "owning the ink" and the importance of content in his marketing journey. He also shares some of his business lessons and how they have applied to Verne's family.

Jim Stewart talks to Toby Jenkins about everything SEO. The single protip that helped him dominate search rankings, the thing he does first with every client and Facebook Ads.

Adam shares his techniques for hacking writing headlines in 5 minutes by repurposing proven headlines, and also a 20 step approach for promoting blogs once they are published.

Valerie Khoo talks to Toby Jenkins about her marketing journey with The Australian Writers' Centre. She has graduated over 18,000 students and runs Australia's largest blogging competition.

David Meerman Scott talks with Toby Jenkins about the huge project of Marketing The Moon. He shares the biggest mistake Nasa made in the marketing of the Apollo Program and how they were able to leverage their contractors.

Toby chats to Lachlan Harris, former press secretary to Kevin Rudd and founder of One Big Switch about how all businesses are rapidly becoming media businesses and how to make the most of the Free Media Cycle.

Adam shares his warts'n'all story of blogging. From having no traction to the realisation that syndication and guest blogging are the keys to success.

Tim Martin from Net 101 talks to Adam about his successes and failures, including his use of provocative marketing and also humour.

Toby shares his 4 keys tips to transforming your website project. In particular, a 10 min daily habit that meant they could reduce the timeframe of a website project from 6 months to 4 weeks.

Toby chats to Danny Iny from Firepole Marketing about building trust and an audience. They also talk about live events, webinars and closing sales online.

Toby quizzes Adam about the advanced landing page techniques to amplify your conversion rates and to ethically and effectively grow your email list. There are 7 psychology and design factors that you need to know!

Adam interviews Tristan White from The Physio Co about culture, marketing to attract staff and what he's learnt in his blogging journey.

Toby chats to Adam about the techniques used to grow the Bluewire email list 3x from 3,000 to over 10,000 subscribers. They cover landing page basics, flagship content, and the controversial blog pop-ups!

Toby interviews Jack Daly about caring for customers for life, his best selling book Hyper Growth Sales, marketing mistakes, goals and discipline, running 13 ironmen and his boundless energy.

Toby quizzes Adam about email marketing and he reveals six unexpected discoveries. They include why short subject lines work, how to get free lessons from the world's best email marketers, and the power of auto-responders.

Llew chats to Adam about recruiting great people, building authority and new school SEO aka content marketing and journalist outreach

Toby and Adam discuss their email marketing journey from the early days to now, and they relive the highlights and lowlights on the way.

Ian Altman, author of Same Side Selling, chats to Adam about using content to help educate buyers so that the sales process is collaborative.

Adam & Toby share their story of being introduced to Verne Harnish's One Page Strategic Plan, and how they set about trying to emulate that with their own flagship content.  Also, you'll discover how to uncover your own flagship content.

Eric Keiles from Square2 Marketing is interviewed by Toby Jenkins about telling stories, inbound marketing and edgecrafting. Plus they explore some of the ideas in Eric's two books Reality Marketing Revolution and Fire Your Sales Team Today.

We nearly lost the opportunity to work with a major client because YouTube was delivering 'suggested videos' that were actually quite suggestive!  Plus how we use YouTube in our own marketing, and all the tools and techniques you need to know.

Ron Baker chats to Toby Jenkins about writing 6 books, why he gives away his intellectual capital and how he became a LinkedIn Influencer.

Adam Franklin and Toby Jenkins share the dirt on their early marketing journey including pounding the pavement and cold calling which got them zero leads.  Then they cover the progression from working for free all the way to building a web marketing asset, and most importantly sharing the lessons they learnt along the way.  

Glenn Murray on how his SEO Secrets e-book has boosted his profile early on in his career. Also how he met Darren Rowse (Problogger) in the flesh and collaborated on an e-book which sold a copy every 5 seconds on its email marketing "hard launch". And Google+ and the future of SEO.

Adam Franklin shares his SEO journey from invisible to #1. However you'll also hear about how that keyword phrase ended only brought us tyre-kcikers, and you'll be amazed at the discovery of what attracted the best clients.

Dan Norris from WPCurve chats to Adam Franklin about his content marketing experiments, conversions,  the secret to getting back links and more.

Adam Franklin asks Toby Jenkins to share the story of how a Facebook update lead to a night in jail for one unsuspecting person. We cover comment classifications, audience questions and the best free templates.

Adam Franklin interviews Trent Dyrsmid from Bright Ideas about what's worked, what's failed and advice to beginners.

Adam Franklin and Toby Jenkins discus how to kick your advertising addiction by building a web marketing asset.  This is the first episode of Web Marketing That Works podcast.