Web Marketing That Works
057: Mark Carnegie on Wisdom of the Crowd, PR, Community & Failing Fast and Small.

1. Mark’s 3 specific criteria for investing

2. Why he actively focussed on building a community around his business

3. Why he believes that every business needs to become their own PR agency

4. What he keeps pinned to his wall to prevent him forgetting about his failures.

- Listen out for: his marketing philosophy that was inspired by Australia’s best known advertising man - John Singleton.

Direct download: Mark_Carnegie.mp3
Category:business, education, marketing, -- posted at: 3:34pm AEST

Toby talks to Tom Morkes, founder of Insurgent Publishing about influencer outreach, a disciplined approach to success, the importance of multiple projects, crowdfunding and the key lessons he learned from 5 years of active duty as an Officer in the US Army.

Direct download: 056_-_Tom_Morkes.mp3
Category:Business, Education, Marketing, Start ups -- posted at: 12:25pm AEST

Adam talks to Matt on defining your customers, educating your market and connecting with influencers.

Direct download: 055_-_Matt_Michalewicz.mp3
Category:business, education, marketing -- posted at: 1:49pm AEST

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