Sat, 31 May 2014
Tim Martin from Net 101 talks to Adam about his successes and failures, including his use of provocative marketing and also humour.
Direct download: 022_-_Tim_Martin_on_provocative_marketing.mp3
Category:business, education, marketing -- posted at: 9:30pm AEST |
Wed, 28 May 2014
Toby shares his 4 keys tips to transforming your website project. In particular, a 10 min daily habit that meant they could reduce the timeframe of a website project from 6 months to 4 weeks.
Direct download: WP21_-_Website_collaboration.mp3
Category:business, education, marketing -- posted at: 2:20pm AEST |
Fri, 23 May 2014
Toby chats to Danny Iny from Firepole Marketing about building trust and an audience. They also talk about live events, webinars and closing sales online.
Direct download: Ep_020_Danny_Iny_on_trust_and_building_an_audience.mp3
Category:business, education, marketing -- posted at: 4:06pm AEST |
Tue, 20 May 2014
Toby quizzes Adam about the advanced landing page techniques to amplify your conversion rates and to ethically and effectively grow your email list. There are 7 psychology and design factors that you need to know!
Direct download: Ep_019_-_How_to_explode_your_email_list_via_advanced_landing_pages.mp3
Category:business, education, marketing -- posted at: 11:47pm AEST |
Sat, 17 May 2014
Adam interviews Tristan White from The Physio Co about culture, marketing to attract staff and what he's learnt in his blogging journey.
Direct download: 018_-_Tristan_White_on_culture_and_marketing_to_staff.mp3
Category:business, education, marketing -- posted at: 3:18pm AEST |
Fri, 16 May 2014
Toby chats to Adam about the techniques used to grow the Bluewire email list 3x from 3,000 to over 10,000 subscribers. They cover landing page basics, flagship content, and the controversial blog pop-ups!
Direct download: 017_How_to_grow_your_email_list.mp3
Category:business, education, marketing -- posted at: 5:25pm AEST |
Wed, 14 May 2014
Toby interviews Jack Daly about caring for customers for life, his best selling book Hyper Growth Sales, marketing mistakes, goals and discipline, running 13 ironmen and his boundless energy.
Direct download: 016_-_Jack_Daly_cares_most_for_his_customers.mp3
Category:business, education, marketing -- posted at: 3:00am AEST |
Tue, 13 May 2014
Toby quizzes Adam about email marketing and he reveals six unexpected discoveries. They include why short subject lines work, how to get free lessons from the world's best email marketers, and the power of auto-responders.
Direct download: Ep_015_-_Email_marketing_and_six_surprising_discoveries.mp3
Category:business, education, marketing -- posted at: 9:57pm AEST |
Sun, 11 May 2014
Llew chats to Adam about recruiting great people, building authority and new school SEO aka content marketing and journalist outreach
Direct download: 014_Llew_Jury_-_hiring_great_people.mp3
Category:business, education, marketing -- posted at: 5:57pm AEST |
Fri, 9 May 2014
Toby and Adam discuss their email marketing journey from the early days to now, and they relive the highlights and lowlights on the way.
Direct download: 013_-_Email_Marketing_for_beginners.mp3
Category:business, education, marketing -- posted at: 1:53am AEST |
Thu, 8 May 2014
Ian Altman, author of Same Side Selling, chats to Adam about using content to help educate buyers so that the sales process is collaborative.
Direct download: 012-_Ian_Altman_on_same_side_selling.mp3
Category:business, education, marketing -- posted at: 7:20pm AEST |
Wed, 7 May 2014
Adam & Toby share their story of being introduced to Verne Harnish's One Page Strategic Plan, and how they set about trying to emulate that with their own flagship content. Also, you'll discover how to uncover your own flagship content.
Direct download: 011_-_Flagship_Content_-_How_to_attract_the_right_customers.mp3
Category:business, education, marketing -- posted at: 10:20pm AEST |
Sat, 3 May 2014
Eric Keiles from Square2 Marketing is interviewed by Toby Jenkins about telling stories, inbound marketing and edgecrafting. Plus they explore some of the ideas in Eric's two books Reality Marketing Revolution and Fire Your Sales Team Today.
Direct download: 010-_Eric_Keiles_on_inbound_marketings_secret_sauce.mp3
Category:business, education, marketing -- posted at: 11:14pm AEST |
Fri, 2 May 2014
We nearly lost the opportunity to work with a major client because YouTube was delivering 'suggested videos' that were actually quite suggestive! Plus how we use YouTube in our own marketing, and all the tools and techniques you need to know.
Direct download: 009_-_How_a_YouTube_suggested_video_nearly_torpedoed_our_biggest_deal.mp3
Category:business, education, marketing -- posted at: 10:23pm AEST |